Developers , Developers , Developer experience and why it matters for you? So if you are a Frontend of the full-stack developer, you are probably already aware of UX, and maybe you are lucky to have UX folks on your team. Our core products are API and SDK. Our customers are not only businesses but also an extensive and diverse community of developers who want to discover SSI and an open but safe world of open data. So DX focuses on developer interaction with your organization, systems, products, and so on. How fast could developers innovate and build on top of your products? What is the cognitive load of your solutions for others? I believe you should do DX and DX transformation from the inside out, even if you don't have API or SDK, and apply the same DX principles to your teams. it will accelerate time to market - we build faster enable creativity and experiments - it is easy to plat with products and start a new one retention and happiness - happy developers do not look for a better place