Welcome to my first commercial break, where I play a current advert and break it down to reveal some truths behind the propaganda.

2024 UK Advert: Persil Non Bio Liquid and Comfort Pure (Sensitive Duo).

Reference Links: The ECRA Research: https://www.ethicalconsumer.org/home-garden/shopping-guide/ethical-laundry-detergents (You can read the article on the report without a subscription via this link, but will need to be subscribed to access the full data).

The Persil ad banned two years ago for false green claims: https://www.bbc.co.uk/news/business-62726666