Marketing is no longer about the stuff that you make, it’s about the stories you tell. “Be brave,” says Gina Michnowicz, CEO and CCO at The Craftsman Agency. “Marketing is supposed to be fun. Showing return on investment is important, but it’s also important to be bold.”

This clip is from Flipboard and Surf’s Fediverse House at SXSW 2025. For more videos from the two-day event bringing together key players in decentralized social media, check out this channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, visit Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos