Gina Michnowicz, CEO and CCO at The Craftsman Agency, advises brands on how to think about publishing moments in a world with walled garden social networks and beyond them. “Not all platforms are equal, but on the open social web, people will make the choice,” she said.

This clip is from Flipboard and Surf’s Fediverse House at SXSW 2025. For more videos from the two-day event bringing together key players in decentralized social media, check out this channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, visit Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos