People all around the world tend to represent time via space, but there’s no consensus on which way time goes.

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CREDITS

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Kate Yoshida | Script Writer, Narrator and Director Sarah Berman (@sarahjberman) | Illustration, Video Editing and Animation Nathaniel Schroeder | Music

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OUR STAFF

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Sarah Berman • Arcadi Garcia i Rius David Goldenberg • Julián Gustavo Gómez Melissa Hayes • Alex Reich • Henry Reich • Peter Reich Ever Salazar • Leonardo Souza • Kate Yoshida

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REFERENCES

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Bergen, B. K. & Lau, T. T. C. (2012) Writing direction affects how people map space onto time. Frontiers in Psychology 3:109. https://www.frontiersin.org/articles/10.3389/fpsyg.2012.00109/full

Boroditsky, L. (2000). Metaphoric Structuring: Understanding time through spatial metaphors. Cognition, 75(1), 1-28. https://www.sciencedirect.com/science/article/abs/pii/S0010027799000736

Casasanto, D. & Boroditsky, L. (2008). Time in the mind: Using space to think about time. Cognition 106 (2):579-593 http://lera.ucsd.edu/papers/duration-cognition-2008.pdf

Majid, A., Gaby, A., & Boroditsky, L. (2013). Time in terms of space. Frontiers in Psychology, 4: 554. https://www.frontiersin.org/articles/10.3389/fpsyg.2013.00554/full

Núñez, R., Cooperrider, K., Doan, D., & Wassmann, J. (2012). Contours of time: Topographic construals of past, present, and future in the Yupno valley of Papua New Guinea. Cognition, 124(1), 25– 35. https://www.sciencedirect.com/science/article/abs/pii/S0010027712000571