As the former editor of VICE’s Motherboard, Jason Koebler rode the rollercoaster of trying to build a business on rented land. Now that he’s managing his own publication, 404 Media, he recognizes the importance of retaining control of his audience — and the fediverse is a key component of that.

This clip is from the “Publishers: Audience and Autonomy” panel at the Fediverse House at SXSW 2025. The conversation also featured Texas Observer’s Kit O’Connell and PMC’s Parker Ortolani.

For more videos from the two-day event bringing together key players in decentralized social media, check out this channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, visit Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos