Where should publishers begin when diving into decentralized social? PMC’s Parker Ortolani recommends starting an account on Mastodon or Bluesky and post — it’s that simple. “You just might find the audience is more engaged [in the fediverse]...” he adds/

This clip is from the “Publishers: Audience and Autonomy” panel at the Fediverse House at SXSW 2025. The conversation also featured Texas Observer’s Kit O’Connell and 404 Media’s Jason Koebler.

For more videos from the two-day event bringing together key players in decentralized social media, check out this channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, visit Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos