In this episode, we explore the infamous brand manual for Pepsi's 2008 redesign and study its breathtaking conceptualization. Background art by Mijo. HOSTS bernievidz – https://www.youtube.com/c/bernievidz cybershell – https://www.youtube.com/@Cybershell13/

LINKS: The Design Doc: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf That Newsweek article: https://www.newsweek.com/crazy-genius-brand-guru-peter-arnell-76137 sjlemme's video: https://www.youtube.com/watch?v=NS2pmbfFjTk

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