Ford's Model T is a famous vehicle in the history of the automobile. It helped revolutionize the process of mass-production. It helped bring affordable transportation to the masses. And it kick-started the gasoline vehicle into the dominant position in the automotive fuel wars. Now Ford says it's about to introduce its next "Model T Moment". This time, it's all about electric vehicles 'affordability' and matching (or maybe even besting) what China's EV industry is churning out. But can it? Will it? And what did we learn from Ford's special Kentucky event?

We've watched Ford introduce a range of different electric vehicles over the last decade. The early ones were little more than compliance cars. The most recent are expensive, and frankly, too large for many customers.

And Ford's realized that. Its CEO Jim Farley fell in love with the Xiaomi SU7 last year, and openly admitted that the Chinese auto market is eating the US and European electric automakers for lunch. But while Ford has been making the F150 Lightning, Mustang Mach E, Capri, and Explorer EV (not to mention the e-Transit), its had a skunkworks team in California working on trying to distill the essence of an affordable EV in preparation to do battle with China's EV industry.

If you can't beat them... Join them?

[Editorial note: We know we didn't mention either Slate nor Telo in this video. This was because we wanted to focus on legacy automakers making the switch rather than startups with (as yet) unproven track records. That doesn't mean we feel they don't have a chance, because... as history has shown, the auto industry can be very complex and unexpected]

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⏱️ Chapter Breakdown:

00:00 - Introduction 01:49 - The U.S. Auto Industry NEEDS Change 04:53 - The "Model T Moment" 06:44 - Ford's Louisville Event 07:36 - Ford's new production line 10:46 - No more shoehoring components in 12:45 - Marker 6 15:46 - Ford admits it's a gamble 17:02 - Hints about the first vehicle on the platform 23:35 - WHy not chinese vehicles in the US? 25:34 - Is it going to happen? 27:58 - 2027 is a long way away 28:20 - Let's talk affordability 32:41 - Thanks, and Goodbye!

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🎙️ Credits:

Host & Script: Nikki Gordon-Bloomfield Camera, Edit & Color: Vi Horton Art & Animation: Erin Carlie Producer: Nikki Gordon-Bloomfield Music: via Artlist.io © Transport Evolved LLC, 2025

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🔗 Links:

Ethical Consumerism: https://youtu.be/8A-T5JGWyqk Blood Batteries: https://youtu.be/8A-T5JGWyqk EX30 Review: https://youtu.be/WU8zzkr7r8Q MG4 Review: https://youtu.be/wgPnviQd-18