By 2025 the place-specific character of voice search makes local SEO important to performance marketing. People are constantly asking AI assistants for local services so how you optimize your Google Business Profile and NAP data remains important. National ppc campaigns can use geo-targeted ad copy to target potential customers who are ready to buy within a geographic location. For example, agencies buy space for campaigns that coincide with queries like “Find a restaurant near me,” through Google Ads. When businesses prioritize local optimization, they increase visibility in voice search results, directly impacting conversions, while performance marketing becomes measurable in the face of an increasingly mobile and localized digital landscape.

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