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How to Make Climate Stories Impossible to Ignore | Katherine Dunn | TED

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In environmental reporting, “it's not always about the big climate story,” says journalist Katherine Dunn. She challenges newsrooms to rethink how they cover climate change, connecting to the things readers love — whether that’s jobs, football or even a good mango — with three actionable tips for making overlooked stories irresistible. (Recorded at TED Countdown: Overcoming Dilemmas in the Green Transition on October 30, 2024)

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https://youtu.be/ZhruqkPeJ6o

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