Diamonds are forever, but their high prices are anything but natural. Find out the astonishing story of how De Beers, one of history's most successful monopolies, manipulated the global diamond market. From their iconic slogan "A Diamond is Forever" to their ruthless control over diamond supply and pricing, discover how De Beers reshaped our ideas about love, luxury, and value. We'll uncover the ingenious marketing strategies, secretive "sight" system, and the industry's turbulent evolution, from conflict diamonds to lab-grown alternatives. Learn why diamonds remain expensive despite abundant supply and how consumer perceptions have been carefully crafted through decades of strategic manipulation. Is your diamond really as valuable as you think? Watch and find out.

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