Our new PI brand is the culmination of a year of critical reflection and extensive consultation with our stakeholders and supporters on two key questions: ’What does PI stand for?’ and 'What kind of future is PI campaigning for?’ Our new brand isn’t just a new visual identity, it’s a new way of talking about our work, and a new way of working with you. At the heart of it is a new vision for the future, where we are all 'free to be human'.