The Bloggers Anonymous series "On Writing" continues to win hearts and minds as the reclaim blogging underground movement increasingly gains steam. Few can better articulate the importance of inhabiting your own space online than Dr. Chris Long, Provost of the University of Oregon, and long-time blogger. His The Long Road Blog and Digital Dialogue podcast emerged from the faculty development work happening at Penn State University's Teaching and Learning Technologies in the mid-2000s. We spend some time talking about the optimism and promise these digital publishing tools represented only twenty short years ago and how the subsequent break down in civil discourse represents an existential crisis to the values that undergird the noblest ideals of higher ed.