It’s easy to lose track of the customer and their problems when your day to day centers on defining and delivering a solution… but unless you deeply know the customers you can’t actually deliver the solutions they need. If you build and maintain the “customer muscle” to pull yourself and your team back from a product-centric mindset, you’ll eventually be the reason the product succeeds.

Chapters 00:00 – Welcome to the video 00:23 - Series introduction 01:06 - Topic introduction 02:07 - Tip 1: You are not the customer 04:09 - Tip 2 - Learn how to learn from your current and potential customers 06:50 - Tip 3 - You should learn and always be able to talk about” What do they care about? What are their goals? What is keeping them from achieving their goals today? 08:00 - Here's the deal 08:42 - Wrapping up

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Intro/outro music is “Hellfire” by Alexander Nakarada via Pixabay. https://pixabay.com/users/nakaradaalexander-7260388/

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