In 1974 Atari released an arcade game called "Touch Me". A unique concept, it didn't have a screen or a joystick. In 1977, Milton Bradley turned it into the ubiquitous "Simon" toy. Atari, seeing their success and wanting a piece of the action, released their own toy, based on the toy, based on the arcade game...

This is that toy - here is an #atari #unboxing and #letsplay of the only electronic #handheld toy they ever produced.